营销人员的三种能力（Three capabilities of marketing personnel）.doc

营销人员的三种能力（Three capabilities of marketing personnel） Its almost two years since I entered the appliance industry, and Ive been lucky to have started my career in this market, in a competitive industry, and in a big, famous company in china. Its hard to imagine, from the beginning to the present, I found myself still learning, of course, also in progress. It is this view that I am constantly progressing and growing, and that I often have the desire to seek power or change jobs. At the same time, I find that many things need to be learned, which make me into a contradiction. Marketing staff of three skills: sales ability, operation ability, management ability, is currently on the market operations, especially for all the marketing company, hope to guide some new marketing at the same time, please give me some guidance to the senior master. Sales ability On the large side, sales are a link and final goal of marketing. From a small point of view, the ability to sell is the basis of market operations. Any good line salesman must have that ability. For marketing personnel, the ability to sell is not just about product knowledge and sales skills, but it also includes training skills and marketing planning skills. Product knowledge and sales skills training to sales and shopping malls salesperson, holidays to support sales to distributors and key stores recommend OTC products, especially new products. Training and promotion are designed to maximize sales and achieve good customer relationships. 1, product knowledge 1.1 product structure and working principle. Source of knowledge: professional website, maintenance engineer. 1.2 product features and competitive brand product characteristics. Sources of knowledge: product manuals, product manuals, shopping guides and store practices. 1.3, sublimation of product characteristics to selling point of sale, that is, sales terminology. Sources of knowledge: company training, shopping guide, store practice and summary. Product knowle