营销进攻战原则（Principles of marketing offensive warfare）.doc

营销进攻战原则（Principles of marketing offensive warfare） In fact, between the offensive strategy and defensive strategy, except for the opposite poles, the two are completely the same. They are closely linked and inseparable. There is no abstract or good quality in marketing warfare. Good strategy can be bad, and bad strategy can be good. It depends entirely on who uses it. As for a leading enterprises, a strategy may be a good strategy, but they are on a date, may be exactly the opposite, is a very bad strategy, therefore, before the application of a principle, carefully consider what occupy a position in the market is very important. The. Leading enterprises should fight defensive warfare instead of offensive warfare, which is prepared for enterprises of No. second or no. third in an industry. This means that an enterprise is strong enough to launch a protracted offensive against leading companies, and of course no one can tell you exactly how strong it is. Like military warfare, marketing warfare is also an art, not a science, and you must make your own judgment! In some industries, there may be several companies strong enough to launch an offensive against leading companies. But in other acts, there may be none. The BUNCH (Burroughs, Univac (Jouni Vika Burroughs)), NCR (National Register Company), Conrtol Data (control data) and Honeywell (Hani Maxwell company) any one company that, if launched an offensive warfare on international business machine company in the host computer, that will be the day the stupid! 1. principles of offensive warfare If your company is strong enough, then you should launch an offensive. This is very similar to the first principle of defensive warfare. But for leaders, its much easier to focus on yourself than focus on leaders in business numbers second and third. Most companies are as headstrong as children; they always want to do their own thing. They are on the marketing problems of the immediate reaction, are generally on their own situa