让概念为产品插上翅膀（Let the concept insert wings into the product）.doc

让概念为产品插上翅膀（Let the concept insert wings into the product） For the vast number of consumers in the mainland, it is undoubtedly a new variety of medicine, the consumer awareness of it is almost zero. Faced with this situation, consumers can not be asked to buy their consumption. It is a priority that how to quickly bridge the distance between it and consumers and build up the trust of consumers. As everyone knows, antitussive and antiasthmatic drugs market development after a long time, the whole industry has been fully mature, the market of similar competing products more than 100 kinds of many varieties from drugs; prescription drugs, OTC, a variety of health care products; from the treatment method; antibacterial anti-inflammatory, anti allergic and as a bronchodilator, use of corticosteroids; from dosage forms; a tablet, pill, granule, capsule, syrup, aerosol, etc.; from the price point of view, from a few yuan to one hundred or two hundred yuan, high middle and low Goods are available in all varieties. covered to the latent demand, and all sectors of society from the dominant demand. Market share, nationwide, has a significant effect of drugs was more than 10, and most of the business for many years, tends to saturation. Later as a mediocre, how to blaze a trail in the encirclement of the governors, in all pharmaceutical heavyweights where a piece, which is fundamental to exist in this market, the entire project is the key to our group faces. A martial arts master Guozhao, must find the other side of the cover door can guarantee a hit in the Rhododendron oil pills, its market cover door and where? Game strategy: Although the manufacturers give us plenty of time, but listening to the ticking of the clock on the wall of sound, everyone is anxious to more than one hour a day, everyone in the frenzied killing of their brain cells. Anyway, start from scratch! Respect for market research is the consistent principle of Yuans planning work. So we decided several roads ru