设计中的同型论（The theory of identity in design）.doc

设计中的同型论（The theory of identity in design） The theory of identity in design Gestalt theory (Gestalt) is a psychological term designed to explain how certain behaviors in humans arise and explain how our visual experiences relate to the brains responses. Among them, the theory of identity (Isomorphism) is one of the theories of gestalt. Gestalt theory is not applied to design, but understanding these theories is a great help to our design. Homotypic effect: The homotypic effect refers to the judgment of a visual object through its own experience and memory. Do you feel a warm and comfortable feeling when you see this fluffy teddy bear? Seeing the finger so close to the cactus, does it make you feel like you want your hand back at once? This is the isotype effect. We respond to these pictures, is based on our own experience has been made, because we have been personally touched a real Tactic bear, we also had a feeling of being a needle application experience from pain -- we will have to understand a picture on. Before modification: A rigid, mechanical design One reader asked us to make some comments on her business card. She didnt like the logo herself, but how could the effect be attractive to her customers if she had to use it? The sign is really not so bad: Although the sign doesnt say how wonderful it is, My favorite Muffin (my favorite muffin) is not too bad for a restaurant sign. It has a succinct (or a familiar) structure with a longer name, but a central arrangement that makes it a focal element, and a scent that floats above. The font is sleek and very compatible with the product of the muffin. But it has a color problem, but the color we can fix in the design. Design according to signs: Maybe the sign is a bit thin, so the designer adds cups and forks to the design. In order to match the signature features, a rounded font is used as a text in a rounded area. Similarity: there are many similarities in the layout of a business card, which is a good thing for d