设计名言（Design sayings）.doc

设计名言（Design sayings） Im not a designer, like a Christmas tree - Philippe Starck If your stuff is the same as everyone else, why do you design it? - Philippe Starck Art is not truth. Art is a lie, but this lie teaches us to know the truth - Picasso Leo Bernars 100 famous sayings 1, reaching for the stars, even though in vain, nor cause the primary sludge. 2, do not want to make mistakes? Just stop thinking about good ideas. 3, loss of humility can wreckour judgment; opinionated, can let a roadblock in front of our progress. 4, advertising has no permanent success. 5, I believe that self satisfaction is felt every day his salary is a tiny bit earned his. 6, I have never seen, in the process of the birth of any truly great advertisement, there is no doubt, no stack of wastebasket, No leave no stone unturned no self, angry and curse. 7, interesting but no sales force advertising, just in time, but sales force but boring advertising, but abhorrent . 8, the sole purpose of business is to serve the people; and the sole purpose of advertising is to explain the service to people. 9, the company has never been rigid and boring. This is our precious asset and the driving force behind every day. 10, simply! Lets pick the most obvious feature - the most common thing - to do it very well. 11, the most terrible is the future, if we have brain disease (Fatheadism), There was nothing precious. between two ears, only Fat enough to kill us. 12, we want consumers to say, this is a good product, rather than its a good advertisement.. 13, when planning advertising, you should think about how to sell. 14, even if no ethical considerations are taken into account, dishonesty in advertising is proved to be unprofitable. 15, if you cant treat yourself as a consumer, then you shouldnt be in the advertising business at all. 16, if you cant make good advertisement in Chicago, it will be useless to change to another place. 17, capable creative staff will not think that his work is just one or a s