详细的餐饮开店 筹备 经营知识（Detailed restaurant, shop preparation, business knowledge）.doc

详细的餐饮开店 筹备 经营知识（Detailed restaurant, shop preparation, business knowledge） Open a successful restaurant, as a boss, as a food and beverage manager, as a qualified chef, the following knowledge, you must understand. I. The geographical environment of the target market 1, market geographical features: regional landforms, political regions, the central area of the city. 2, the market climate characteristics: the climate conditions and consumer eating habits have a great potential relationship. Two, industry environment analysis, target market, major economic indicators: 1. The gross domestic product of the year in which the market is located, and the data of the calendar year. 2, the investment situation of the market. 3, the impact of the food and beverage market in the tourism data, especially in the number of visitors received for a year, as well as trends or decline trend. 4, the local urban residents per capita disposable income, the average wage of the citys workers, to provide the proportion of income from restaurant consumption, as a reference for restaurant pricing. 5, the citys population statistics, including the non-agricultural population and the number of agricultural population, used to predict the size of the restaurants passenger flow and the level of consumption and consumption capacity of the residents. 6, the level of consumer education. 7, consumer lifestyle, eating preferences habits. 8, consumer per capita income. Industry environment: 1, commercial prosperity. 2, commercial trends and potential. 3, local government preferential and support policies, including fire, public security, culture, industry and commerce, epidemic prevention and other policies. Social environment: 1. Local customs and habits. 2, historical culture. 3, national structure. 4, international contacts, the main food, raw materials production and circulation. Three. Market analysis 1, economic indicators: local catering enterprises operating conditions, strength arrangement; f