重塑中国形象的挑战与对策（Challenges and Countermeasures of reshaping Chinas image）.doc

重塑中国形象的挑战与对策（Challenges and Countermeasures of reshaping Chinas image） China national image is like a floating boat, in this vast sea of international public opinion, any a relatively strong wind can blow it into a place to deviate from its own actual position. China is obviously hard to control its international image. The unstable international image will be further weakened in the face of escalating shocks from the international environment. China needs an effective image reconstruction strategy. First, the problems and obstacles in reshaping the image of China (1) China becomes an imaginary enemy With the rise of Chinas international status, China has increasingly played an irreplaceable role in the international community. However, Chinas rise has also brought problems for itself, one of which is that China has become an imaginary enemy of the world. The suggestion of China threat theory is a clear proof. This is closely related to the status and interests of the major western countries, the challenges and the international public opinion environment, and the deepening of misunderstanding and suspicion in china. Chinas real estate problems, coupled with the participation of international mainstream media, have further magnified these issues. In this context, Chinas search for the world is much more difficult to understand. The reshaping of the national image is in some trouble. (two) adverse media environment 1, political media and media belief system differences As Altschul says, in any case can not go beyond the political news media.... Journalists and their modes of thinking are linked to the social and political systems in which they live. [1] The western media maintains the media creed to provide information for facts and justice, emphasizes the freedom of the press and repels government interference. However, under the influence of various factors, news practice often deviates from news theory, [2]. Especially in the international political environment, w