销售训练的效果如何保证（How is the effectiveness of sales training guaranteed）.doc

销售训练的效果如何保证（How is the effectiveness of sales training guaranteed） Sales companies now have attached great importance to sales training, whether it is sales director and sales manager or boss, they have invested much time and energy in this area, expect to get a very good effect, this also came up with a lot of ways and means to solve this problem, but the effect is often not satisfactory. The sales training directors of the company are in urgent need of the answer. How is the effectiveness of the sales training guaranteed? This is a question, this article carries on the discussion with this universal question. First of all, lets take a look at how modern sales training is in general. The first kind: tapping the latent type This is probably the most growth of small and medium-sized companies in the practice, also is a lecturer is basically the original companys business elite, or sales supervisor, or sales manager, some companies or even the boss personally. Because basically such a small companys CEOs themselves is Top Sales, one or two people do business is more than 80% of the entire company. They believe in their experience, and usually their experiences are very effective and practical. Because he is relying on these so-called experience, played a territory. Indeed, it is undeniable that some of them are very savvy, good at summing up and summing up, such a model in the early market development of the role is obvious. It is better to say that this is product training + Case Sharing + mentality encouragement. Such companies often appear in very competitive industries. Such as IT, Internet marketing, real estate, trading companies, medicine and so on. At the same time, such companies are usually in a period of rapid growth. Such sales training model inevitably appear some headache for the boss of the company, that is, the turnover rate of employees is very large. Fast forward, fast out, flying single flying and other phenomena abound, market control ineffective.