门户网站设计（Portal design）.doc

门户网站设计（Portal design） There are many kinds of portals. The most familiar kind is the information portal like the Sina Sohu. Mainly advertising revenue. There are blogs, portals, and so on. Shopping platform like Dangdang and Taobao is actually a gateway, but the display is commodity information, the way to profit is to sell goods. Different portals, there are different needs, should be based on these needs to design web site, which is well known, but there are commonalities between them, that is, all require improved browsing efficiency! Push the site towards a profit target. Information portal: 1., the smallest volume of web pages 2. classification is clear, multi direction guidance 3., the largest amount of information 4. style consistent and easy to manage 5. provide a wide variety of advertising positions in an appropriate way 6. column design highlights the theme style Shopping portal: 1., the volume of web pages as small as possible 2. classification is clear, multi direction guidance 3., information according to the degree of importance, density, rank 4., each page information is a way of advertising 5. highlight the goods themselves 6. column design highlights the theme style Website style / originality Style (style) is abstract. Refers to the overall image of the site to visitors comprehensive feelings. The overall image includes the site layout, color, font, browser and so on We think Disney is lively, while IBM is professional and serious. Every web site leaves people with different feelings. What we need to do here is to make the website unique style according to the location of the website. In addition, we need to grasp the same style. In fact, the unity of this style is no different from the traditional printed publications. All the images and text on your page, including background colors, lines, fonts, titles, footnotes, and so on, should be unified throughout the station. This way, the user looks comfortable and smooth, leaving a professional impres