门户网站经验浅谈（Experience of portal website）.doc

门户网站经验浅谈（Experience of portal website） Portal website promotion, network marketing is part of marketing, is the core of e-commerce, and promotion is the most key of network marketing, as a new portal, is very important in the promotion; how to promote their own websites, have what good method? Below the author on own websites operation, shares the experience together with everybody. First, the portal promotion search engine 1, search engine login According to the analysis of a large number of small web traffic comes from search engines, some more than eighty percent website traffic from search, portal website can log after each big search, the majority of customers can be in the Baidu search search website. 2, search for advertising Now the most commonly used business should be the search for advertising, more commonly used Baidu bidding and Google keyword advertising. 3, search engine optimization This is everyones common SEO, for portal analysis, the relevant keywords, in search engines do some optimization, can be arranged in front of the big search, can bring relevant transformation for the website. Two, portal promotion link 1, links Good links, the portal can also bring about the flow and ranking, the portal in the friendship link, pay attention to the correlation of the other site, and to their website content related. 2, URL link There are many web site such as , 265.com etc. now, can also find a portal web site, the effect is also very good, can improve the site in the search rankings, but also can bring traffic and conversion. 3, buy the chain Now the search included in the search, which website weight, if the site has enough chain of good, portal website ranking will be high, the search included will be more and faster, buy the chain should pay attention to the relevance of the website and is included in normal. Three, the promotion of the portal line 1, logo promotion Web addresses appear at the presence of portal logos, such as business cards, envelopes