陈列十步曲技巧略谈（Ten step technique on display）.doc

陈列十步曲技巧略谈（Ten step technique on display） Ten step technique on display For the clothing industry, the store display is a very important new curriculum. There is a womens clothing store in Zhejiang, the monthly sales of 7000 yuan, and later in the professional planner under the guidance of reasonable store layout, the original store into a living dead angle, a month after the sales rise, reaching 20000 yuan. This is a typical example of increasing sales by appropriate store display. In general, monthly sales can be increased by 10%-40% after sophisticated storefront display and layout. Thus, the store display in clothing marketing occupies an important position. However, looking at the status quo of the domestic terminal management industry is not satisfactory. This is mainly due to the following reasons: the terminal display is a kind of knowledge gradually formed in abroad in recent years, the domestic professionals rarely; domestic clothing business is only to pay attention to the product, and not enough on the importance of the terminal display, some even aware of the importance of the display, because do not understand, and I do not know where to start. At the same time, the terminal display involves location of shops, shop layout, brand awareness, lighting, personnel management and many other aspects, while many apparel manufacturers are lack of a sense of systematic construction. In addition, at present, many terminal shopping guide, cabinet head quality is generally low, and no professional training or training is not enough, for how to display or ignorant. Various reasons lead to our countrys terminal display for a long time in a very backward and unconscious state, so that the role of store marketing has not been highlighted. Generally speaking, the customer purchases in the franchised store, contains four links: first is stops at the shop gate, then is enters the shop, or is by the shopping guide introduction, in the shop, swims, sees, then is the fitting,