鸡肋市场,售后效益最大化四步曲（Chicken ribs market, after-sales service to maximize the four steps song）.doc

鸡肋市场,售后效益最大化四步曲（Chicken ribs market, after-sales service to maximize the four steps song） A market, usually carrying them of a hotly contested spot, who took possession of the treasure, who will have a strategic high ground; two or three level market, tasteless gesture, is usually regarded as the home appliance giant chicken ribs, few people interested. However, thirty years Hedong, forty years Hexi, Feng Shui turns, the appliance industry in the primary market has reached every inch of land, have to pay a painful price.. In this case, in order to find new profit growth point, various capitals have turned their eyes to the chicken ribs market which has been neglected for many years. Chicken ribs market, is there really no meat? In fact, according to the Chinese joint appliance Market Research Group believes that the rural home appliance market will show explosive growth in consumption in the next three years, the growth cycle will continue for about 5 years, the average annual growth rate of around 15%. This makes almost unprofitable in the primary market, the industry giants like a flock of ducks, said: Changhong group for the upcoming release of the rural market consumer appliances explosive growth. SKYWORTH, TCL and other appliance giants are also reluctant to lag behind, and are preparing for it. However, the huge cost of marketing and customer service service cost, is always a dysfunction of heart disease, let the various leaders in this new world by hesitation. Especially after-sales service costs, even in the primary market, has gradually become a serious problem, not to mention the two or three market The high cost of after-sales service will be a bottleneck for home appliances entering the tasteless market. How to effectively use the funds in hand to maximize the after-sales benefits, which will determine whether the appliance giant in the two or three market based on an important factor. Therefore, enterprises must make four changes. Song A: Aftermarket ov