陈列提升平效（Display promotion leveling effect）.doc

陈列提升平效（Display promotion leveling effect） Display promotion flat effect Flat effect is a measure of the efficiency of enterprise unit space acquisition. The increase of flat effect means the growth of sales. Therefore, this index is concerned by all retail managers. Many factors affect the effect, such as route planning, application, visual display of goods management, sales ability, price, promotion and collocation of short-term effect has a direct connection. Among them, display is the most common way to improve the effect. The stores are gimmicks Store display is the most common way to improve the effect. Usually store display is divided into shelf display, wall clothing display, wall accessories display, window display. And the effective use of shelf display can quickly attract customers eyeballs and promote sales performance directly. Display is one of the most important factors in flat effect in the store. When interviewed franchisees, shopping guide, store manager, they said that if sales are not ideal or problems, their first thought of coping is to adjust their display. In the store, the sales staff will usually display the latest clothing in the important position of the store, while other locations in the store, according to color, style, series display best-selling. The new style has not passed the market inspection, needs the shopping guide to introduce, but the best-selling money has been accepted by the consumer, as long as in accordance with a series of good. This kind of classification can make consumers clear at a glance, so as to shorten the decision-making time, and to improve the flat effect effect. In the display match, we should pay attention to the overall coordination of the store. If there is a link between the product lines, the salesperson should consciously make these associated columns a pleasant overall environment. Visually appealing to consumers, luring consumers with aesthetic appeal. Here, introduced several terminal shop shelves d