坚持（Insist）.doc

坚持（Insist） Promotion of store sales performance First, the key to improving store sales performance First of all, we need to understand: who is the most important person in our shop? Customers are our most important people! Why are customers our most important people? Where does our performance come from? Of course, it comes from the customer! Only when customers are satisfied with the goods we sell and the services we offer will we be willing to buy them. Therefore, the key to improving store sales performance is to satisfy customers. What is customer satisfaction? First of all, the customer will have a value judgment or an expectation before buying the goods, and then decide whether to buy a companys goods (services). When a customer buys a companys goods, he makes a comparison. His satisfaction depends on the value he receives before he buys and buys the goods. When customers get in after purchase value below expectations, the customer will be satisfied; when customers get in after purchase value and expectations and expect the same in advance or beyond, the customer will be satisfied or very satisfied. Therefore, customer satisfaction should be: a customers perception of the perceived effect of a product in comparison with its desired value. Two, what are the factors that influence sales performance? Sales performance = number of guests * unit price (number of visitors = number of people entering shop * turnover rate) (unit price = quantity of purchase * average unit price) To 10000 yuan turnover structure as an example, is the day into the shop number is 20 people, the turnover rate is 25%, the number of visitors is 5 people, their guest unit price is 2000 yuan. From the above factors, we can increase the sales performance of the store as long as one of the four factors is raised. (I) increase the number of people entering the shop; 1, store location Store location should be selected in the local downtown area, traffic is large. And should focus on local compet