河北酒文化挖掘需理性管理（Rational management of wine culture in Hebei）.doc

河北酒文化挖掘需理性管理（Rational management of wine culture in Hebei） Hebei province is the subject of Chinese Liquor Culture (wine culture): In a wine culture exploration enthusiasm, the author can not help but pour a little cold water on this enthusiasm. To explore the culture of wine, or how to boost a regional liquor brand, we have to do, is not only to eat ancestor, turn unpronounceable, we should also do more wine culture fit and advancing with the times, sometimes even jump out of the inertia of thinking of the culture of wine, out of a a new way to revitalize the local liquor. A, turning the unpronounceable, not really do wine culture China liquor industry, from the last century since 90s, its industrial development has experienced three stages, the first stage is the 90s advertising culture, Qinchi and bandongjing and Qi Minsi and Xilinmen , double , king of Shahe , seed and bow and other brands, rely on advertising popularity quickly established a short-term competitive advantage. The second stage is 2000, after the first 10 years of the new century, entered the liquor history and culture stage, such as: Tang Palace wine Jiannanchun heyday Jiannanchun, Moutai wine culture, Wuliangye pit culture, Shuijingfangs the best in all the land square and high worshipping life living culture, which is an outstanding representative. At this stage, the liquor history, culture, construction and marketing climax is accompanied by the upgrading of liquor consumption and price increases and the emergence of the value of liquor paste gold tide. In the first two stages, the construction of liquor culture has its limitations and shortcomings. First of all, only rely on the well-known established brand, is a building in the sand house, the market turmoil; secondly, the historical and cultural construction of the second stages, it is culture, but culture label, because it is only the liquor business in order to meet the consumers who get up inside not confident the blind pursuit of the pr