济南铺铺旺分析橱窗美术设计（Jinan paving analysis window art design）.doc

济南铺铺旺分析橱窗美术设计（Jinan paving analysis window art design） Jinan paving analysis window art design Jinan shop Wang reported: window as a part of the store image, is to convey the display of commodity information space, as a consumer consultant and guide.. At the same time, the window is part of the whole social environment, reflecting the citys economic and cultural outlook. All have the function of commercial advertisements to attract customers, the retail shop window is through the designers layout and display, performance, characteristics, patterns and varieties have directly demonstrated in front of the potential purchase desire of pedestrians, so that the consumer interest and reliance on commercial sense. A form of novel, full of wit and humour window design can make the pedestrian, originally did not intend to buy goods for attracted to stop the window, and saw a commodity display window due to the germination of purchasing motivation, then into the store to complete the shopping behavior, make the spectators into customer window advertising. In addition, the shop window display can evoke a part of the consumers memory, they have seen other advertising media publicity on other occasions, on certain goods left a preliminary impression, because complementary window advertising is introduced, which reminded them of this commodity, thus taking into the store to buy behavior. For retail stores, the rate of customer entry is proportional to the rate of sales of goods, so how to improve the rate of customer entry is the key to the success of the whole mall. Foreign retail stores are very attention window display, they rack their brains to his shop window design was extraordinary, out of the ordinary, very innovative, it is often the use of new technologies, new materials, new techniques, to stimulate peoples curiosity, its purpose is to attract more customers. He has a superior position in the fierce competition in the business. With the increasing development of commod