海信并购科龙 上演蛇吞象的悲剧（Hisense mergers and acquisitions Kelon staged snake swallow tragedy）.doc

海信并购科龙 上演蛇吞象的悲剧（Hisense mergers and acquisitions Kelon staged snake swallow tragedy） In December 3rd, Wang Shilei, who succeeded Su Yutao as president of Kelon two years ago, tendered his resignation. At the beginning of December 5th, Zhou Xiaotian, who left SIEMENS, succeeded Wang Shilei as president of Hisense kelon. This is the fourth president of Hisense after taking over Kelon for just three years. On the same day, Hisense Kelon, vice president of air-conditioning business Su Yutao also was removed from office, his position by Hisense air conditioning inverter air conditioning technology expert, Su Yutao former deputy Liu Wenzhong took over. However, executives can exchange exchange Hisense Kelon rebirth it? Since September 2005, Hisense group from Gu Chu take over Kelon, renamed Hisense Kelon, in the hands of new boss company executives continued to shock. But from the current situation, the frequent replacement of several presidents, as well as other high-level Hisense department did not enhance Kelon business, but only such executives exchange farce continued interpretation. On the other side of Hisense Kelon executives continue to shake the terminal outlets Hisense Kelon has been shrinking, according to the author visited Jiangxi several regional markets, there are Haier, Midea, Zhi higher brand, but do not see traces of Kelon and Ronshen brand. This phenomenon of market atrophy, perhaps in recent years, Hisense and Kelon game results, although from the name of Shanghai letter and Kelon is a whole, but subdivided into the market, is indeed another kind of world. Vaguely remember the original home appliance giant Hisense, the olive branch thrown to Kelon, many people think that Kelon will usher in the dawn of salvation. But now we find that this is wishful thinking, but from that day on, a snake swallowing tragedy started, and continues to deduce. Because the two mergers and acquisitions are unlikely to produce the kind of 1+12 magical effect expected, but w