海信收购科龙我为科龙哭（Hisense acquisition Kelon I cry for Kelon）.doc

海信收购科龙我为科龙哭（Hisense acquisition Kelon I cry for Kelon） I might seem a bit exaggerated to say so. After all, Hisense is also the domestic household electrical appliance enterprises famous, said Hisenses acquisition of Kelon, Kelon for a person to cry, it seems it would make an unnecessary move. However, I still want to say, no, its not that simple.. I once again to Chinese foolish prodigal cry, also desperate to China enterprise never make a respected brand cry. Kelon Company started with refrigerators, its brand Ronshen refrigerator in the country was once the absolute first brand. The stability of product quality and good word-of-mouth communication among consumers are also recognized. The Ronshen brand quality, honest, strict pursuit from technology, but also from many years of market history of solid accumulation and precipitation, is the one that a number of companies now only rely on the texture of most of the advertising market to establish sales and reputation will no longer have the character. After Ronshen, Kelon Company has Kelon air conditioning. Though Kelon air-conditioning is always more inside, in the spread of the brand tonality and stable, and the more keen on brand publicity of some of my agitation propaganda way to establish their own image and market based CF, is not the same. But Kelon air-conditioning as a household electrical appliance brand, in the minds of many consumers, I believe it is still heavy. By rights, enterprises with such a genuine product base and brand background are very likely to make great strides and are able to move forward with great strides. But in the last century at the end of 90s, Kelon Pan Ning Wang created by side from the office, Kelon is already embarked on a road of no return. After Xu Tiefeng, and finally to Gu Chujun, we watched as he continued to sink and crumble. What a good enterprise is wantonly spoiled and destroyed by these so-called professional managers. I said wanton, there is my basis. Although Pan Nin