淡季营销,重在取势（Off-season marketing, focusing on taking advantage of）.doc

淡季营销,重在取势（Off-season marketing, focusing on taking advantage of） Take advantage of the season, off-season take power, this should be the core idea of off-season marketing. Take advantage of, that is, to seize the maximum sales; take the potential, it is to obtain the commanding heights, for long-term strategic advantages. Stone at the bottom of the mountain, large and weak; placed on the top of the hill, it is small and powerful. Similarly, the grass on the top of the mountain is higher than the big trees under the mountain. At the same time, the off-season demand is weak. Enterprise marketing should be more emphasis on competition oriented, more focus on the observation and analysis of competitors. Relatively speaking, in the busy season, we should emphasize the demand orientation, and the function innovation conforming to the consumer demand is more practical for taking advantage of profit. Rush season increments, off-season cuts is the basic strategy of off-season sales promotion - more than rivals, promotions, wider publicity and lower prices looted. However, it should be pointed out that the absolute amount of the off-season is limited, so the strength of the troops should be measured and the degree of robbery should be limited. Moreover, the off-season sales, the same emphasis on potential. Timely launch of new products In the off-season, timely introduction of some new products, you can effectively cut competitors market share. From the perspective of taking power, it can strengthen the status of enterprise brand in the minds of consumers. For companies with limited marketing budgets, they can make good use of Limited advertising and the introduction of new products. Nestle is proficient in off-season new assault tactics, and even can be said to be off-season busy doing push walker. Timex, a watch brand, introduced 200 new trends to consumers who are sensitive to trends in the off-season, emphasizing fashion and high-tech design, making Timexs sales grow by a