淡季的促销方案（Off-season promotions）.doc

淡季的促销方案（Off-season promotions） Off season promotions and off season promotions Clothing off-season promotions is one of the required courses in clothing stores. The off-season Clothing promotion means necessary means of promotion in the clothing sales season, to reduce costs, increase sales, clothing off-season sales there are many ways, if the method of clothing off-season promotion properly, can receive the good off-season Clothing promotion effect, take advantage of the busy season, off-season take potential, this should be the core thought the off-season clothing promotion. Take advantage of, that is, to seize the maximum sales; take the potential, it is to obtain the commanding heights, for long-term strategic advantages. At the same time, the off-season demand is weak. Enterprise marketing should be more emphasis on competition oriented, more focus on the observation and analysis of competitors. Relatively speaking, in the busy season, we should emphasize the demand orientation, and the function innovation conforming to the consumer demand is more practical for taking advantage of profit. In addition, the off-season means absolute reduction in absolute sales, we should respect this objective fact. Reduce sales by increasing quantity Increasing sales volume is the most direct and realistic goal of off-season promotion. Season sales, off-season sales market, this sentence is widely circulated in sales, in fact reflects the off-season general relaxation of ideas. Season and off-season hard life born rest, has become the majority of the companys operating rules. This is understandable. But the existence of common sense is also the existence of opportunities. At the same time, the off-season sales growth is not likely to come from the market increments, but from the opponents reduction. To put it plainly, grab them from their hands when their opponents are slack. This is also the reason for the off-season boom strategy being adopted. Rush season increments, off-sea