淡季营销七大注意事项(二)（Seven notable points of off-season marketing (two)）.doc

淡季营销七大注意事项(二)（Seven notable points of off-season marketing (two)） Tangjiukuaixun - marketing home | industry special report | | dynamic marketing | market | market report | marketing talent market map | information supply and demand information | products manufacturers | dealer | related industries | food regulations | food science and technology Tangjiukuaixun The national rum | exhibition information | online exhibition | member center | food forum | dealers home | regional market English Please input keywords, select category marketing, dynamic marketing, explore marketing, case marketing, ramble Where you are: Home Page marketing marketing exploration text Seven notable points of off-season marketing (two) Successful marketing, 2004-03-12 Four, even if very difficult, but also to be cautious discount The low season to reduce the companys stock pressure and increase cash flow for a large discount, many marketing experts regarded as very unwise. Ford Motor Co Randy Shackley said that significant discount generally will damage the brand image of the enterprise, the off-season can be considered to increase the added value of the product and increase the number of services, so as to increase sales in a short period of time, will not cause too much negative impact on the consumers have purchased products. Shockley also said: my personal preference for enterprises in the off-season to focus on brand building, rather than focus on some short-term promotional skills. A large discount will make consumers feel that your product is very cheap, and after the off-season, they will lose enthusiasm for your product. In recent years, many fast moving consumer goods companies have been selling off a number of free gifts that are equivalent to discounts during the off-season. The main purpose of this is to prevent other brands from entering the consumers family during the off-season, and to maintain the market share of the brand in the off-season. The marketing director of Henk