电动车的品牌化生存之道（The way of brand survival of electric vehicles）.doc

电动车的品牌化生存之道（The way of brand survival of electric vehicles） As a green sunrise industry, electric vehicles have been developing for ten years in our country. The scale of production and marketing has been from tens of thousands of cars, hundreds of thousands of vehicles, to tens of millions of vehicles so far. According to incomplete statistics, as of now has a national electric vehicle has reached 60 million units; more than 2000 manufacturing enterprises, as can be imagined, the prospect of the electric car market a few years ago; but from the electric car industry in the first half of last year had hitherto unknown challenge, not only is the homogenization of the product, and the price of raw materials is rising, the country industrial policy has not issued. The whole industry is in an ice age, and many manufacturers cant do anything even if they want to do something. Even in the middle of summer, we still can not see the signs of brisk sales. We are looking for the prosperous sales scene of the past, but there is no place to look for, but the memories are only good. Some people say: according to the current situation, the golden age of electric cars has passed, and its industry has entered a recession, is the stage of many enterprises delisting. But what I want to say is that the electric vehicle industry is still a sunrise industry and still has a bright future. Although the electric vehicle industry has developed rapidly, the brand concentration of the electric vehicle industry is very low, and lacks a strong brand nationwide. The development level of the electric car industry is still far from reaching the beginning of this century, the home appliance industry, for example, to buy a refrigerator, when most consumers can immediately think of Haier; buy air conditioning, most consumers can immediately think of GREE; buy TV, people can immediately think of Changhong. But what about buying electric cars? What can you think of? I dont think theres any brand of ele