电子商务对实体书店的影响（The impact of e-commerce on the physical Bookstore）.doc

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电子商务对实体书店的影响（The impact of e-commerce on the physical Bookstore）.doc

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电子商务对实体书店的影响（The impact of e-commerce on the physical Bookstore）

电子商务对实体书店的影响（The impact of e-commerce on the physical Bookstore） 1, the demand for publications by urban and rural residents and the current management of physical bookstores 1.1, the retail operation of publications is still mainly physical Bookstore Retail bookstores (including physical bookstores) are divided into bookstores, bookstores and distribution outlets. Among them, the book citys business area of 1000 square meters or more, the bookstores business area of 100~1000 square meters, the publishing network of business area of 100 square meters. The development of the entity bookstore has experienced great development in twentieth Century, and it is still an important part of the publishing market. In Sichuan Province, for example, in 2012, the provinces 6857 solid bookstores, the annual sales of 7 billion 515 million yuan, an annual profit of 629 million yuan, the total number of employees of 32649 people in Sichuan. At the same time, the province has a network bookstore 9, accounting for 0.12% of the provinces number of bookstores; total assets of 22 million 712 thousand and 500 yuan, accounting for 0.16% of the total assets of the bookstore; the total sales of 259 million yuan, accounting for the provinces bookstore sales 3.45% of the total; 52 employees, accounting for the provinces bookstore staff 0.16%. Compared with the actual bookstore, online bookstore has the characteristics of saving operating costs, operating time flexible, buyers online transactions and so on. According to the data of Sichuan Province, the online bookstore, regardless of the number, or in the sales, assets, employees in terms of its development in its infancy or early stage; in other words, the current Sichuan province published retail business is still in bookstores as the pillar. 1.2, urban and rural residents have great demand potential for publications From the urban and rural residents to read at a time, 57.1% of respondents read every day in 1 hours, 32.9% of the respondents