电子商务概论10分章节（Introduction to e-commerce, 10 chapters）.doc

电子商务概论10分章节（Introduction to e-commerce, 10 chapters） The first chapter is an overview of e-commerce E-commerce characterized by the transaction process is universal: e-commerce is not limited by time and space, and can be traded at any time and at any place. Virtual: refers to transactions completed on the Internet. (1) the trading goods are simulated on the Internet; (2) some links in the transaction process are virtualized. Interactivity refers to the real-time two-way communication between subjects in the process of e-commerce transactions. Interaction is an important difference between e-commerce and traditional commerce. Consumers have high customer value. High customer value refers to the difference between the value obtained by the consumer from owning and using the product or service and the cost incurred to obtain the product or service. The third section is about the emergence and development of e-commerce 1. reasons: first, the electronic commerce information network technology as the material basis for the development of electronic commerce; second, the rapid development of international trade business means and tools of change; third, the fierce competition in the international market but also promote the development of e-commerce. 2. electronic commerce has two signs: one is the Internet technology including marketing, procurement, distribution, payment and other comprehensive application in all aspects of business activities, rather than just a particular application to business activities; the two is the Internet on the business activities has been carried out in the middle of the government, enterprises and individuals, rather than it is affordable for large companies to expensive VANS value-added network. E-commerce was created in 1990s. 3., the development of e-commerce Effect of fifth knots business to business organization (1) influencing the way enterprises operate. The impact of e-commerce on enterprise production is highlighted in personaliza