网店设计（Shop design）.doc

网店设计（Shop design） 1, the name of the design principles of readable and easy principle readable easy principle is the name of the most fundamental needs, the name is only readable and easy to remember, to effectively play its function of recognition and dissemination. How to make the name easy to read, easy to remember? This should be done as follows: simple - simple name, concise and lively, easy to communicate with consumers, and the shorter the name, the more likely the customers reverie, meaning more abundant. The name China generally 2 to 4 bytes is appropriate, the foreign general in 4 ~ 7 letters should be unique; -- name should have unique modifications, avoid synergy, to avoid confusion with other names, so that we can in the public mind clear impression. Novel, with a sense of the times, or catch up with the trend of the times, create new concepts. Should also be loud, bold, so that a high starting point, with impact and strong, giving a sense of shock. The shop didnt engaged in product attribute principle should also implied products name some properties and uses. The obvious problem is that the more a masterpiece describes a product, the more difficult it is to extend to other products. Therefore, the owner of the shop named, do not use the name implies kinds and properties of products too, otherwise it will not conducive to the further development of the enterprise. However, if in the clothing industry, clothing store management is a type of clothing, for the fixed one class of customers, can be customer oriented and named, so they know the store type? Quot; fairyfair is the successful example of this. In addition to reflecting the type, but also to reflect the characteristics of clothing stores. The heuristic principle of association it refers to the name to have a certain meaning, so that consumers can from moderate to pleasant Lenovo, rather than a negative association, is also a lucky name. But note that sometimes from a language it is a lucky name,