自学考试人力资源管理专业--毕业论文模板.docVIP

辽宁省高等教育自学考试专业（本科段） 毕业论文 沈 阳 大 学 论文题目： 学生姓名： 准考证号： 指导教师： 完成日期：  销售人员培训中的问题及对策 内容提要： 在这个竞争日趋激烈的时代，现代企业的竞争力大小越来越取决于员工素质和能力的高低，因而富有远见的企业都十分注重员工培训。特别是一些以销售人员为主的销售公司。但我们也无可否认，正如同我国的市场经济还处在起步阶段一样，我国企业的销售人员培训还不太完善，仍存在一些问题。现在的多企业在销售人员的培训上，大部分不重视对做销售的培训，或者是不知道如何做销售培训工作，致使销售员不能取得较好的销售业绩，给企业带来一定程度的损失。关键词：企业销售人员 培训问题 培训对策 培训实践 Abstract： In this increasingly competitive era, the modern enterprises competitiveness increasingly depends on the size of the staff qualities and abilities of high and low, thus far-sighted businesses have a strong emphasis on staff training. In particular, some sales staff based marketing company. But we also can not be denied, just as Chinas market economy is still in the initial stage, our sales staff training is also not perfect, there are still some problems. Now the multi-enterprise in sales training, most employees do not attach importance to make sales skills training, or do not know how to do sales training, sales training led to emergence of certain problems will arise. Sales personnel should not lead to better sales performance, which brings to the enterprise a certain degree of loss. This paper analyzes the many medium and small enterprises of our sales staff training in the problems that exist, the sales staff on the importance of training. And on how to conduct internal training for sales staff to find some feasible solutions. At the same time raised to the sales team how to effectively carry out the method of training. Key words：Corporate sales Training Training Strategies Training Practice 目 录 前言……………………………………………………………………………………1 正文……………………………………………………………………………………1 一、销售人员培训概述………………………………………………………………1 （一）销售人员培训含义……………………………………………………………1 （二）销售人员培训必要性…………………………………………………………2 二、销售人员培训的目标与内容……………………………………………………3 （一）销售人员培训的目标 ………………………………………………………3 （二） 销售人员培训的内容…………………………………………………………3 三、销售人员培训中存在的问题……………………………………………………4 （一）没有明确的培训目标 ………………………………………………………4 （二）培训内容过于简单……………………………………………………………4 （三）培训时间短………………………………………