国内业务品牌营销策划ppt.pptVIP

根据地与聚焦法则 根据地原则 定点传播 聚焦原则 定群、定时传播 事件营销策略 软性广告策略 建立“零”成本的的整合传播组合 事件营销策略 借势事件营销 借明星效应 借社会热点 借社会活动 借品牌合作 造势事件营销 制造新闻热点及舆论 企业文化及概念宣传 企业事件与人物报道 软性广告策略 品牌故事，文化信息，知识普及 特点 信息量大——可以传播较多较为丰富的信息 影响力强——自然贴切，逻辑性强，易深入人心 节省费用——通过门户网站、有哪些信誉好的足球投注网站引擎、论坛博客传播 品牌营销传播工具 The End, Thank You! Do you have any questions? AGSUN By Eric ~ Marketing 2014.09.18 “Tell them what you’re going to tell them” Once I paint them a picture of the success they’ll achieve, using the opening story and slide, I next outline no more than 3 to 5 key “how to’s” for achieving this success, color-coded to each upcoming section of the presentation. ? For growing companies I have them focus on four key decisions they must get right: People, Strategy, Execution, and Cash.These four words are placed one per color-coded box. And I’ll share a growth company example for each key point. * “Tell them what you’re going to tell them” Once I paint them a picture of the success they’ll achieve, using the opening story and slide, I next outline no more than 3 to 5 key “how to’s” for achieving this success, color-coded to each upcoming section of the presentation. ? For growing companies I have them focus on four key decisions they must get right: People, Strategy, Execution, and Cash.These four words are placed one per color-coded box. And I’ll share a growth company example for each key point. * “Tell them what you’re going to tell them” Once I paint them a picture of the success they’ll achieve, using the opening story and slide, I next outline no more than 3 to 5 key “how to’s” for achieving this success, color-coded to each upcoming section of the presentation. ? For growing companies I have them focus on four key decisions they must get right: People, Strategy, Execution, and Cash.These four words are placed one per color-coded box. And I’ll share a growth company example for each key point. * “Tell them what you’re going to tell them” Once I paint them a picture of the success they’ll achieve, using t