- 1、本文档共66页,可阅读全部内容。
- 2、有哪些信誉好的足球投注网站(book118)网站文档一经付费(服务费),不意味着购买了该文档的版权,仅供个人/单位学习、研究之用,不得用于商业用途,未经授权,严禁复制、发行、汇编、翻译或者网络传播等,侵权必究。
- 3、本站所有内容均由合作方或网友上传,本站不对文档的完整性、权威性及其观点立场正确性做任何保证或承诺!文档内容仅供研究参考,付费前请自行鉴别。如您付费,意味着您自己接受本站规则且自行承担风险,本站不退款、不进行额外附加服务;查看《如何避免下载的几个坑》。如果您已付费下载过本站文档,您可以点击 这里二次下载。
- 4、如文档侵犯商业秘密、侵犯著作权、侵犯人身权等,请点击“版权申诉”(推荐),也可以打举报电话:400-050-0827(电话支持时间:9:00-18:30)。
查看更多
globalanalysis-avon-…全球分析雅芳—….
GLOBAL ANALYSIS- AVON
MGT 795: Section G11
Professor: Patrick Saparito
Jennifer Callaghan
J.R. Longino
Rasa Navickaite
Meghan Quinn
Lia Torre
Table of Contents
EXECUTIVE SUMMARY/ABSTRACT 4
OVERVIEW 5
History and Background 5
Mission Statement 5
Social/Corporate Responsibility 6
BUSINESS ANALYSIS 8
Core Competencies 8
Management Structure 9
Current Objectives 9
Current Short Term Objectives 9
Current Long Term Objectives 10
Current Strategy 10
Advertising and Representative Value Proposition (“RVP”) 10
Product Line Simplification(PLS) 10
Strategic Sourcing Initiative 10
Enterprise Resource Planning System 11
Zero-Overhead-Growth 11
Restructuring Initiatives 11
SWOT Analysis 13
Strengths 13
Weaknesses 15
Opportunities 17
Threats 22
FINANCIAL INFORMATION 23
SUMMARY OF RECOMMENDATIONS 25
Technology and Social Media 25
Focusing on International Growth- the BRIC Countries 27
Brazil 28
Recommendations for Brazil 33
Russia 34
Recommandations for Russia 40
India 41
Recommendations for India 46
China 47
Recommendations for China 53
Conclusion ………….…………………………………………………………………………………….54
REFERENCES 55
AVON- A GLOBAL COMPANY FOR WOMEN
EXECUTIVE SUMMARY/ABSTRACT
Avon is a powerhouse in the beauty industry with over $10 Billion in sales and claims its stake as being the largest direct seller in the world. After performing extensive research on the company using multiple online tools, journals, articles and texts, we have collected enough evidence to make recommendations as to how Avon can continue its global expansion while still maintaining long and short term company objectives and staying within core competencies. We believe Avon can and should expand strategically into each of the BRIC countries while also leverage the power of the technology and the Internet to increase business through social networks.
OVERVIEW
History and Background
In 1886, thirty four years before women in the U.S. had even had the right to vote, a visionary entrepreneur named David H. McConnell had t
文档评论(0)