新浪车展v计划（Sina auto show V plan）.doc

新浪车展v计划（Sina auto show V plan） In the field of planning careful plan V, Sina micro-blog is full of imagination, let the play stage, the integration of visualization (Visual), and high (VIP), authoritative opinions expression and interactive experience (Voice) to build the network visitor experience personally on the scene. The outcome? Please read the script. Each session of the international auto show, Sina Auto Channel staff will be combined with industry trends and benefit by mutual discussion, when the user needs to create a special report on the distinctive sense of the subject. In the view of sina auto channel editor Su Yunong, which is one of the good traditional Sina ten years stick. Show to report a bit too much, too fine, if aimlessly reported, not from the direction to find a theme throughout, little value to the audience. At last years Beijing international auto show, Sina to Hu Ju, riding high, is from in the name of the exhibition, the exhibition and exhibition before after reports, are distinct, strong sense of rhythm of the reports, but also a profound cultural connotation deeply, fully demonstrates the Sina Auto channel stand high and see far authoritative and professional. But Su Yunong said, the way of such reports has its advantages and also has some disadvantages, though we have been very successful, but that there is a certain degree of theme may have a heavy sense of the general audience is not easy. In addition, auto exhibition for a week, the three theme exhibition exhibition in the exhibition, before and after reports, some trivial. In 2011, how to realize the breakthrough and Transcendence of sina auto report? The reporting theme must be more concise. In the way of reporting, not only to meet the automotive industry report, but also give the network features. Su Yunong said. How to do? The Sina micro-blog to use a wide range of tools, strong interaction into his mind. After some planning, Sina auto channel finally made a plan V. Specific c