完整作业（Complete operation）.doc

完整作业（Complete operation） One, what do you think is the best advertising evaluation standard (combined with the specific case analysis)? Answer: with the development of society and economy, advertising has become an indispensable part of peoples lives. Advertising has become ubiquitous. So how to evaluate an advertisements good or not? The basic scale of the international advertising association measure outstanding advertising is: (1) pleasure to give consumers the feeling of pleasure; (2) progress have the initiative, innovation and improvement; (3) to highlight the advantages of problem goods or services real, can solve the problem for the consumer; (4) promise content to reputation and commitment; (5) potential have the potential of sales force. In eighteenth Century Kevin Roberts in the famous advertising? This brand, of course is China put forward a basic quality of excellent advertising is mainly reflected in the original (the audience love are different, fresh and unique, clever (advertising) carefully think about advertising audience love), honesty (consumers willing to believe in the advertisement promise, will be immediately found dishonest and exaggerated promises, the audience is more inclined to cajole rather than hard sell) and relevance (we must always maintain a tangible connection between advertising and product (and the audience), humor humor make people relaxed and open, let the brand brand was moved, and offensive (keep) this is a key factor in the prosperity, planning, an advertising campaign is not a year Hu is 5 years or even 20 years of manufacturing planning, customer feedback value investment offensive is the best The way of music (Music), can indeed become the soul of the whole works, it is often shrouded in your memory the most memorable: I also can not forget how the song these aspects). Below we combine a BBK mobile phone to analyze music. BBK mobile phone is one of the most successful marketing case of domestic brand machine. From the a