小型企业如何走出营销困境（How to get out of marketing predicament for small enterprises）.doc

小型企业如何走出营销困境（How to get out of marketing predicament for small enterprises） The experience: not the failure of the product, only a failure, find out the ideas you lost in the other drill. While there are hundreds of pastry production enterprises, but most of them are in small scale production workshops, large enterprises survive in the competition in the difficult, pastry food itself based on the characteristic, this paper attempts a new idea to find a marketing point for small pastry enterprises, and thus has strong market vitality based on several marketing line, thereby stimulating the potential market demand, increase market capacity, expand the brand influence, and gradually formed a perfect marketing. First, the formation of institutions (1), the establishment of sales department. At present, small workshops enterprises have no professional marketing department or even marketing professionals, far from the current market and adapt to this situation, so the establishment of sales department is imperative. Sales Department by the marketing manager, be responsible for market planning, terminal vivid design, market development, channel maintenance and complete the task of product sales. Consists of a sales representative: an information processing pathway, post: market information analysis and supervision. Which pathway on behalf of 3, information analysis and supervision 1. (2), job description. Considering the channel characteristics of the baking industry, representing the early pathway is mainly responsible for the development of three channels: schools, communities, enterprises and institutions, super market; information analysis and supervision is mainly responsible for collecting customer information and build customer files, competitor information collect and analyze the market in the first region, customer feedback information and goods to the collection, the trend of consolidation, product sales channel, behavior norms and constraints, supervision of reg