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市场部和销售部的区别(Whats the difference between marketing department and sales department)
市场部和销售部的区别(Whats the difference between marketing department and sales department)
The marketing department is concerned with the overall market equilibrium and sustainable development; the specific work includes market research, brand promotion, sales promotion activities planning and implementation and sales training etc.; sales department is concerned with each sales and profits; the specific job is to visit customers, recommend products etc..
Questions about the functions and responsibilities of the marketing department and sales department, many companies, including some marketing workers are still entangled, and now many companies have set up the sales department and sales department; planning department, marketing department and sales department; the Ministry of planning, brand promotion and sale department and so on, according to my understanding, in fact, these the concept of departments should not be tied, should be the correct marketing department under the marketing department and sales department, sales department which tied in the above should be the function of the marketing work. While planning, marketing, brand promotion or should belong to the marketing department and the marketing work. Workers also tend to sell (is generally believed that the relatively low market) and marketing (generally considered an advanced stage of the operation of the market) as the difference between a level.
The scope of marketing involved, I do not want to do this here, just want to say the difference between the market work department and sales department:
1. goals:
The marketing departments goal is to establish brand, expand brand awareness, enhance reputation, to provide consumers with reason and stimulate the purchase of products, and sales target is how to bring products to consumers in front, and successfully recover the funds, realize the value of the goods;
The 2. level:
Marketing and sales is the relationship between strategic and tactical market, involving all
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