微博的特征以及发展现状分析（Analysis of the characteristics and development of micro-blog）.doc

微博的特征以及发展现状分析（Analysis of the characteristics and development of micro-blog） Analysis of characteristics and development status of micro-blog Micro-blog, is a kind of communication and access to information sharing, the user based on the platform, can spread through the Internet, mobile phone network, QQ and other instant messaging tools and client to publish information, instant communication platform is open and integrated. Any user can own the latest developments and ideas in order to send a message to other users, and use the search function to pay attention to their want to pay attention to people and things, realized by the point to point to opposite point, face to face asynchronous communication form, through the brief writing way, the instant dissemination of information, the user to choose to receive attention, and release to establish a new social relation network. The propagation characteristics of micro-blogs unique opinion has emotion, can form a real emotional interpersonal communication circle in interpersonal communication in virtual communication, can realize the self satisfaction in the process of opinion, opinions and views, and plays a great influence in the process of occurrence and development of major events and emergencies, civil rights Yi and other events in and promote. The characteristics of micro-blog media Public opinion is in a certain time and space, the sum of closely related to their own social interests of various public firms held opinions and attitudes, with relative consistency, intensity and continuity, impact on social development or trend, which mingled with rational and non rational ingredient. In the traditional media era, media leaders and location constraints, the mass media is limited to media system grade, plus physical distance, traditional media and the audiences social distance is far, difficult to reflect the initiative and autonomy of the public opinion propagation. The development of new media, especially the devel