校园美容,这块蛋糕怎企业培训么切（Campus beauty, this cake how enterprise training Mody）.doc

校园美容,这块蛋糕怎企业培训么切（Campus beauty, this cake how enterprise training Mody） Have to say the campus beauty The second half of the year is the homecoming, university enrollment season, this appears to be associated with no beauty, but some open on campus next to the beauty salon, is not difficult to see a shop full of students, eager to buy cosmetics. Indeed, most of the students return to school or school, they need to acquire a variety of skin care and cosmetics products, forming a huge spending power, drive around the beauty salon growth performance. From this phenomenon is not difficult to see that the students seemingly consumption ability is not high, but its total consumption, but also face a variety of employment opportunities and pressure, many college students pay great attention to skin care, personal image. College of Cosmetology consumption gradually formed together with fresh cake. But how to cut this cake, also need the marketing plan, please see below for a real marketing case: At the end of October 2009, Zhengzhou City, Xueyuan Road Bobbi information makeup beauty club to find a good plan to century marketing planning communication agency, marketing consulting. After understanding that this beauty club has great particularity: first, the object of special makeup, Bobbi beauty club main customers are students, Henan University of Finance and Economics, Academy College, Henan Province, Henan Province Public Security College, Henan Industrial School, Henan radio and Television University, Henan Business School of Justice Police and other five universities around the girls. Second, Bobbi makeup beauty club is a typical shop in front of the backyard, a cosmetics shop floor is about 30 square meters, two floor is more than 100 square meters of beauty salons. The boss asked Miss Lu is how the beauty of this piece has a larger increase, a floor to buy cosmetics, it is a lot of girls, how to lead to the two floor of the beauty project, she is a problem. Marketing