调查与决策——《依托品牌建设带动集群发展》（Investigation and decision making -- relying on brand construction to promote cluster development）.doc

调查与决策——《依托品牌建设带动集群发展》（Investigation and decision making -- relying on brand construction to promote cluster development） Investigation and decision (Reference) Thirty-eighth Promote cluster development relying on brand building Investigation of strong industry -- the company bigger and Luzhou Lao Jiao The research group of the CPC Sichuan provincial policy research office In recent years, Luzhou Lao Jiao company faced with fierce competition in the global economic environment and the great changes of liquor market situation at home and abroad, through the implementation of brand strategy, and to promote the development of industrial clusters, and the good momentum of sustained. Only the first half of this year, the companys product sales revenue grew 20.31%, tax increase of 20.40%. The day before, we for the company to promote brand building, carry out a special investigation to promote industrial development. The company believes that the first step Luzhou Lao Jiao significance taken in make Chinese liquor Golden Triangle strategy in the process of. With the experience and Practice 1. clear brand positioning, to promote sustainable development. The brand is the largest enterprise intangible assets, is the representative of the market competitive advantage, is the core element of enterprise development faster, bigger and stronger. Over the years, Luzhou Lao Jiao company is committed to brand strategy positioning, but all products Luzhou Lao Jiao can not change the wine . In 2001 the company launched a high-end brand Guo Jiao 1573, until 2007, the timing of the implementation of brand strategy company began to mature. Guo Jiao 1573 after six years of successful operation experience, the company ability in marketing, channels, brand management and other aspects of a qualitative leap. To this end, while the depth of the development of Luzhou Lao Jiao Guo Jiao 1573, began to implement a dual brand strategy. The Guo Jiao 1573 brand maintenance, the traditional Luzhou Lao