- 1、本文档共14页,可阅读全部内容。
- 2、有哪些信誉好的足球投注网站(book118)网站文档一经付费(服务费),不意味着购买了该文档的版权,仅供个人/单位学习、研究之用,不得用于商业用途,未经授权,严禁复制、发行、汇编、翻译或者网络传播等,侵权必究。
- 3、本站所有内容均由合作方或网友上传,本站不对文档的完整性、权威性及其观点立场正确性做任何保证或承诺!文档内容仅供研究参考,付费前请自行鉴别。如您付费,意味着您自己接受本站规则且自行承担风险,本站不退款、不进行额外附加服务;查看《如何避免下载的几个坑》。如果您已付费下载过本站文档,您可以点击 这里二次下载。
- 4、如文档侵犯商业秘密、侵犯著作权、侵犯人身权等,请点击“版权申诉”(推荐),也可以打举报电话:400-050-0827(电话支持时间:9:00-18:30)。
查看更多
汽车美容护策划书
汽车美容与养护
营
销
策
划
书
班级:
学号:
姓名:
年 月 日
目录
概要····················································3
一、营销策划的目的和目标································4
目的···············································4
目标···············································4
二、产品介绍··············································4
三、营销环境分析··········································5
汽车饰品市场总体概况································5
汽车饰品市场竞争状况································6
微观环境分析········································6
宏观环境分析········································6
四、SWOT分析············································ 7
优势··············································7
劣势··············································7
机会··············································7
威胁··············································7
五、目标市场分析··········································7
(一) 市场细分···········································7
(二) 目标市场选择·······································8
(三) 市场定位···········································8
六、4P策略组合···········································8
(一) 产品策略···········································8
(二)定价策略···········································9
(三)分销策略···········································9
(四)促销策略···········································9
七、营销活动方案·········································10
八、预计财务报表·········································10
(一)投资预算···········································10
(二)效益分析··········································11
概要
汽车不仅仅是代步的交通工具,还是一部流动的房子。正如人们购到房子后花钱装修一样,时下越来越多的车主购到汽车后都要对其装饰美容。有的人甚至将刚刚买回来而未经任何装饰的新车称为“裸车”,其言下之意是没有经过装饰的汽车就如同没有入网的手机一样不能使用。汽车装饰不仅可以体现车主的个性与品味,更重要的是通过装饰可以让车主从中找到一份满足,一份安
您可能关注的文档
- 江淮扩建房临时用电方案.doc
- 汉语拼音五笔字根表.doc
- 汇邦中央馆宣传策划.doc
- 江苏扬州2010年中考政治试题 苏教版.doc
- 江苏省215年高考模拟考试语文试卷.doc
- 江苏09汽车检测与维修自考计划.doc
- 江苏省乡游标准(2009.8).doc
- 江苏省农清洁生产典型技术与模式.doc
- 江苏省南市2010届高三第一次调研测试--政治.doc
- 汕头市潮区西胪中学2012-2013学年度高三上学期第一次月考政治试题.doc
- GB/T 32151.38-2024温室气体排放核算与报告要求 第38 部分:水泥制品生产企业.pdf
- 中国国家标准 GB/T 32151.38-2024温室气体排放核算与报告要求 第38 部分:水泥制品生产企业.pdf
- 《GB/T 22069-2024燃气发动机驱动空调(热泵)机组》.pdf
- GB/T 22069-2024燃气发动机驱动空调(热泵)机组.pdf
- 中国国家标准 GB/T 22069-2024燃气发动机驱动空调(热泵)机组.pdf
- 中国国家标准 GB/T 11064.1-2024碳酸锂、单水氢氧化锂、氯化锂化学分析方法 第1部分: 碳酸锂含量的测定 滴定法.pdf
- GB/T 11064.1-2024碳酸锂、单水氢氧化锂、氯化锂化学分析方法 第1部分: 碳酸锂含量的测定 滴定法.pdf
- 《GB/T 11064.1-2024碳酸锂、单水氢氧化锂、氯化锂化学分析方法 第1部分: 碳酸锂含量的测定 滴定法》.pdf
- GB/T 1148-2024内燃机 铝活塞.pdf
- 中国国家标准 GB/T 1148-2024内燃机 铝活塞.pdf
文档评论(0)