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Corporate Review | Corporate Review | A Dedicated Team Responsive, creative and motivated 110 Corporate Review | About the HKTB The Hong Kong Tourist Association (HKTA), which was established by 1957 Government Ordinance in 1957, was reconstituted as the Hong Kong 200141 Tourism Board (HKTB) on 1 April 2001. Unlike the former HKTA, which was an association of members, the HKTB has no affiliation to any specific sector or organisation within the industry and is able to support the interests of Hong Kong’s tourism in its entirety. The primary responsibilities of the HKTB are to market and promote Hong Kong as a destination worldwide, as well as to take initiatives to enhance visitors’ experiences upon their arrival. These include making recommendations to the Hong Kong Special Administrative Region (SAR) Government and other relevant bodies on the range and quality of visitor facilities. The HKTB’s missions are to maximise the social and economic contribution made by tourism to the community of Hong Kong, and to 2001 consolidate Hong Kong’s position as a unique, world-class and most desired destination. The six objectives of the HKTB, as defined under the Hong Kong Tourism Board Ordinance 2001, are: