北京七星摩根广场的营销策划报告分析.ppt

* * * * * * * * * * * * * * * * * * * * * * * * * * * * * Beijings economy grew by 12 percent last year to 772 billion yuan (99 billion U.S. dollars), making it the eighth consecutive year the Chinese capitals economy has recorded double-digit growth,Tertiary industry grew by 540.5 billion yuan (69 billion dollars), or by 11.9 percent last year. It accounted for a record 70 percent of Beijings gross domestic product (GDP), said Yu, adding that in 1995 tertiary industry accounted for just over half of the capitals GDP. Beijings GDP per capita grew by 8.8 percent to 6,210 dollars last year. * Policy controls resulted in real estate investment growth continuing to drop in Q4. As of December 2006, Beijing’s real estate investments amounted to RMB171.99 billion, which represented a 12.8% growth compared with the same period last year but reflected a substantial decline of 28.3% compared with that in the beginning of 2006. * Beijing received US$4.55 billion in foreign investment in 2006, up 29.1 percent from a year earlier. In 2005, investment dipped 30 percent when the central government, concerned about an overheating economy and surplus production, imposed restrictions that dampened the inflow of overseas funds. * In 2006, the Per Capital disposable income in Beijing averaged at 19,978 Yuan. * In 2006, the retail sales in Beijing increased by 12.% compared to the same period last year for a total of RMB 327.52 billion. The main factors underpinning the growth of retail sales include household appliances, vehicles and other durable goods. Family decoration, building materials, other products related to household consumption also experienced blooming growth during the holidays. * Statistical data indicate that consumer goods prices remained steady in Q4 2006, which reflected a 0.9% inflation rate from October to December. * * The Central government has made intensive efforts to moderate real estate price appreciation , In 2006, the nice ministry joined promulgate