基于灰色模糊主题公园建设效益评价模型.pdf

Modern Management 现代管理, 2011, 1, 234-240 doi:10.4236/mm.2011.13042 Published Online September 2011 (/journal/mm/) Effectiveness Evaluation Model of Theme Park Construction Based on the Gray-Fuzzy Theory 1 1 2 Shanshan LV , Xin SU , Zhiqiang QIAO 1School of Business Administration, JiLin Teacher’s Institute of Engineer and Technology, Changchun, China, 130052 2 Changchun University, Changchun, China, 130052 Email: 364707898@, 328570200@, 838633282@ Abstract: Investment benefit is the key indicator of regional theme park construction decision-making. Began with finding the impact of regional theme park construction, this paper has concluded and collected various factors of benefit evaluation in detail. This paper also aimed to form a complete index system of benefit evaluation in the regional theme park construction. It also evaluated the investment benefit by the grey-fuzzy evaluation theory. Through an example of setting selection of a theme park, it is proved that the index system and evaluation model can be applied well in decision-making of regional theme park construction. Keywords: Investment Benefit; Index System; Gray Fuzzy Comprehensive Evaluation; Theme Park Construction 基于灰色模糊的主题公园建设效益评价模型 吕珊珊1 1 2 ，苏 欣 ，乔志强 1 吉林工程技术师范学院，长春，中国，130052； 2 长春大学，长春，中国，130012 Email: 364707898@, 328570200@, 838633282@ 摘 要：投资效益是主题公园建设决策的主要指标。本文从主题公园建设所产生的影响入手，对各种 效益评价因素进行了详细的归纳和汇总，形成一套完全的主题公园建设