节能建筑推广利益相关者行为分析_靳家佳.pdf

26 4 Vol. 26 No. 4 2012 08 Journal of Engineering Management Aug. 2012 节能建筑推广利益相关者行为分析 100044E-mailbjtu.edu.cn    TU201.5 A 1674-8859 201204-032-04 Behavior Analysis of Stakeholders in the Promotion of Energy-saving Building JIN Jia-jia ，HAO Sheng-yue School of Economics and ManagementBeijing Jiaotong UnivistyBeijing 100044ChinaE-mailbjtu.edu.cn Abstract ：As known ，building energy consumption takes great part in the whole energy consumption of China. Thus ，the enhancement of building energy efficiency has significant influence on the decreasing of the whole energy consumption in China. Recently ，the government works hard on the promotion of energy-saving building. However ，the efficacy is not optimistic. Lots of stakeholders are involved in the promotion of energy-saving building，so applying stakeholder analysis which is a qualitative sociological analysis method to the research of promotion of energy-saving building will be helpful to identify and comprehend the various interest demands of stakeholder. With the definition of stakeholders in the energy-saving building market ，it can be clearly understood the interests of all stakeholders’ demands and conflicts. Then based on the game analysis of the behaviors of stakeholders in the energy-saving building market，the balanced point of the market could be found ，the stakeholders’ choice of behavior can be predicted and regulated. A new stakeholder analysis based management framework is propos