a prompt to the web the media and health information seeking behaviour一个提示网络媒体和卫生信息寻求行为.pdfVIP
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a prompt to the web the media and health information seeking behaviour一个提示网络媒体和卫生信息寻求行为
A Prompt to the Web: The Media and Health Information
Seeking Behaviour
1,2 1 3
Marie-Clare B. Hogue *, Evan Doran , David A. Henry
1 School of Medicine and Public Health, University of Newcastle, Callaghan, New South Wales, Australia, 2 The Hunter Valley Research Foundation, Maryville, New South
Wales, Australia, 3 Institute for Clinical Evaluative Sciences, Toronto, Ontario, Canada
Abstract
Objective, Design, Setting and Participants: The objective was to investigate media influence on consumers’ health
related behaviours. A cross-sectional survey of randomly selected adults (18+ years) residing in the Hunter Region of New
South Wales Australia was conducted. The sample was selected using a combination of the white pages and random digit
dialling.
Main Outcome Measures: The proportions of respondents who recalled seeing or hearing about conditions or treatments
in the media over the 12 months prior to interview (August 2009–August 2010) and their subsequent health related
behaviour.
Results: Although most survey participants reported seeking health information from their doctors, around two-thirds of
survey participants (551, 68.8%) recalled hearing, seeing or reading about one or more medical conditions (total = 1097
instances) in the mainstream media over the past 12 months. Almost 40% of respondents (307, 38.4%) stated that they had
looked for more information about a condition as a result of hearing about it in the media, and most used the internet (269,
87.4%). More than a quarter of respondents (215, 26.9%) indicated that they had asked their doctor about a condition they
had heard about in the media. Around half of those who asked their doctor (109, 50.6%) reported that their inquiry resulted
in them receiving treatment,
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