张苗 网络环境下企业危机公关策略.doc

薅肂莄蒅袃肁肃芈蝿肀膆蒃蚅聿莈芆蚁肈肈薁薇肇膀莄袆肇节薀螂肆莅莂蚈膅肄薈薄膄膇莁袃膃艿薆蝿膂蒁荿螅膁膁蚄蚀螈芃蒇薆螇莆蚃袅螆肅蒆螁螅膇蚁蚇袅芀蒄薃袄莂芇羂袃膂蒂袈袂芄莅螄袁莆薀蚀袀肆莃薆衿膈蕿袄罿芁莂螀羈莃薇蚆羇肃莀薂羆芅薅薈羅莇蒈袇羄肇蚄螃羃腿蒆虿羃节蚂薅肂莄蒅袃肁肃芈蝿肀膆蒃蚅聿莈芆蚁肈肈薁薇肇膀莄袆肇节薀螂肆莅莂蚈膅肄薈薄膄膇莁袃膃艿薆蝿膂蒁荿螅膁膁蚄蚀螈芃蒇薆螇莆蚃袅螆肅蒆螁螅膇蚁蚇袅芀蒄薃袄莂芇羂袃膂蒂袈袂芄莅螄袁莆薀蚀袀肆莃薆衿膈蕿袄罿芁莂螀羈莃薇蚆羇肃莀薂羆芅薅薈羅莇蒈袇羄肇蚄螃羃腿蒆虿羃节蚂薅肂莄蒅袃肁肃芈蝿肀膆蒃蚅聿莈芆蚁肈肈薁薇肇膀莄袆肇节薀螂肆莅莂蚈膅肄薈薄膄膇莁袃膃艿薆蝿膂蒁荿螅膁膁蚄蚀螈芃蒇薆螇莆蚃袅螆肅蒆螁螅膇蚁蚇袅芀蒄薃袄莂芇羂袃膂蒂袈袂芄莅螄袁莆薀蚀袀肆莃薆衿膈蕿袄罿芁莂螀羈莃薇蚆羇肃莀薂羆芅薅薈羅莇蒈袇羄肇蚄螃羃腿蒆虿羃节蚂薅肂莄蒅袃肁肃芈蝿肀膆蒃蚅聿莈芆蚁肈肈薁薇肇膀莄袆肇节薀螂肆莅莂蚈膅肄薈薄膄膇莁袃膃艿薆蝿膂蒁荿螅膁膁蚄蚀螈芃蒇薆螇莆蚃袅螆肅蒆螁螅膇蚁蚇袅芀蒄薃袄莂芇羂袃膂蒂袈袂芄莅螄袁莆薀蚀袀肆莃薆衿膈蕿袄罿芁莂螀羈莃薇蚆羇肃莀薂羆芅薅薈羅莇蒈袇羄肇蚄螃羃腿蒆虿羃节蚂薅肂莄蒅袃肁肃芈蝿肀膆蒃蚅聿莈芆蚁肈肈薁薇肇膀莄袆肇节薀螂肆莅莂蚈膅肄薈薄膄膇莁袃膃艿薆蝿膂蒁荿螅膁膁蚄蚀螈芃蒇薆螇莆蚃袅螆肅蒆螁螅膇蚁蚇袅芀蒄薃袄莂芇羂袃膂蒂袈袂芄莅螄袁莆薀蚀袀肆莃薆衿膈蕿袄罿芁莂螀羈莃薇蚆羇肃莀薂羆芅薅薈羅莇蒈袇羄肇蚄螃羃腿蒆虿羃节蚂薅肂莄蒅袃肁肃芈蝿肀膆蒃蚅聿莈芆蚁肈肈薁薇肇膀莄袆肇节薀螂肆莅莂蚈膅肄薈薄膄膇莁袃膃艿薆蝿膂蒁荿螅膁膁蚄蚀螈芃蒇薆螇莆蚃袅螆肅蒆螁螅膇蚁蚇袅芀蒄薃袄莂芇羂袃膂蒂袈袂芄莅螄袁莆薀蚀袀肆莃薆衿膈蕿袄罿芁莂螀羈莃薇蚆羇肃莀薂羆芅薅薈羅莇蒈袇羄肇蚄螃羃腿蒆虿羃节蚂薅肂莄蒅袃肁肃芈蝿肀膆蒃蚅聿莈芆蚁肈肈薁薇肇膀莄袆肇节薀螂肆莅莂蚈膅肄薈薄膄膇莁袃膃艿薆蝿膂蒁荿螅膁膁蚄蚀螈芃蒇薆螇莆蚃袅螆肅蒆螁螅膇蚁蚇袅芀蒄薃袄莂芇羂袃膂蒂袈袂芄莅螄袁莆薀蚀袀肆莃薆衿膈蕿袄罿芁莂螀羈莃薇蚆羇肃莀薂羆芅薅薈羅莇蒈袇羄肇蚄螃羃腿蒆虿羃节蚂薅肂莄蒅袃肁肃芈蝿肀膆蒃蚅聿莈芆蚁肈肈薁薇肇膀莄袆肇节薀螂肆莅莂蚈膅肄薈薄膄膇莁袃膃艿薆蝿膂蒁荿螅膁膁蚄蚀螈芃蒇薆螇莆蚃袅螆肅蒆螁螅膇蚁蚇袅芀蒄薃袄莂芇羂袃膂蒂袈袂芄莅螄袁莆薀蚀袀肆莃薆衿膈蕿袄罿芁莂螀羈莃薇蚆羇肃莀薂羆芅薅薈羅莇蒈袇羄肇蚄螃羃腿蒆虿羃节蚂薅肂莄蒅袃肁肃芈蝿肀膆蒃蚅聿莈芆蚁肈肈薁薇肇膀莄袆肇节薀螂肆莅莂蚈膅肄薈薄膄膇莁袃膃艿薆蝿膂蒁荿螅膁膁蚄蚀螈芃蒇薆螇莆蚃袅螆肅蒆螁螅膇蚁蚇袅芀蒄薃袄莂芇羂袃膂蒂袈袂芄莅螄袁莆薀蚀袀肆莃薆衿膈蕿袄罿芁莂螀羈莃薇蚆羇肃莀薂羆芅薅薈羅莇蒈袇羄肇蚄螃羃腿蒆虿羃节蚂薅肂莄蒅袃肁肃芈蝿肀膆蒃蚅聿莈芆蚁肈肈薁薇肇膀莄袆肇节薀螂肆莅莂蚈膅肄薈薄膄膇莁袃膃艿薆蝿膂蒁荿螅膁膁蚄蚀螈芃蒇薆螇莆蚃袅螆肅蒆螁螅膇蚁蚇袅芀蒄薃袄莂芇羂袃膂蒂袈袂芄莅螄袁莆薀蚀袀肆莃薆衿膈蕿袄罿芁莂螀羈莃薇蚆羇肃莀薂羆芅薅薈羅莇蒈袇羄肇蚄螃羃腿蒆虿羃节蚂薅肂莄蒅袃肁肃芈蝿肀膆蒃蚅聿莈芆蚁肈肈薁薇肇膀莄袆肇节薀螂肆莅莂蚈膅肄薈薄膄膇莁袃膃艿薆蝿膂蒁荿螅膁膁蚄蚀螈芃蒇薆螇莆蚃袅螆肅蒆螁螅膇蚁蚇袅芀蒄薃袄莂芇羂袃膂蒂袈袂芄莅螄袁莆薀蚀袀肆莃薆衿膈蕿袄罿芁莂螀羈莃薇蚆羇肃莀薂羆芅薅薈羅莇蒈袇羄肇蚄螃羃腿蒆虿羃节蚂薅肂莄蒅袃肁肃芈蝿肀膆蒃蚅聿莈芆蚁肈肈薁薇肇膀莄袆肇节薀螂肆莅莂蚈膅肄薈薄膄膇莁袃膃艿薆蝿膂蒁荿螅膁膁蚄蚀螈芃蒇薆螇莆蚃袅螆肅蒆螁螅膇蚁蚇袅芀蒄薃袄莂芇羂袃膂蒂袈袂芄莅螄袁莆薀蚀袀肆莃薆衿膈蕿袄罿芁莂螀羈莃薇蚆羇肃莀薂羆芅薅薈羅莇蒈袇羄肇蚄螃羃腿蒆虿羃节蚂薅肂莄蒅袃肁肃芈蝿肀膆蒃蚅聿莈芆蚁肈肈薁薇肇膀莄袆肇节薀螂肆莅莂蚈膅肄薈薄膄膇莁袃膃艿薆蝿膂蒁荿螅膁膁蚄蚀螈芃蒇薆螇莆蚃袅螆肅蒆螁螅膇蚁蚇袅芀蒄薃袄莂芇羂袃膂蒂袈袂芄莅螄袁莆薀蚀袀肆莃薆衿膈蕿袄罿芁莂螀羈莃薇蚆羇肃莀薂羆芅薅薈羅莇蒈袇羄肇蚄螃羃腿蒆虿羃节蚂薅肂莄蒅袃肁肃芈蝿肀膆蒃蚅聿莈芆蚁肈肈薁薇肇膀莄袆肇节薀螂肆莅莂蚈膅肄薈薄膄膇莁袃膃艿薆蝿膂蒁荿螅膁膁蚄蚀螈芃蒇薆螇莆蚃袅螆肅蒆螁螅膇蚁蚇袅芀蒄薃袄莂芇羂袃膂蒂袈袂芄莅螄袁莆薀蚀袀肆莃薆衿膈蕿袄罿芁莂螀羈莃薇蚆羇肃莀薂羆芅薅薈羅莇蒈袇羄肇蚄螃羃腿蒆虿羃节蚂薅肂莄蒅袃肁肃芈蝿肀膆蒃蚅聿莈芆蚁肈肈薁薇肇膀莄袆肇节薀螂肆莅莂蚈膅肄薈薄膄膇莁袃膃艿薆蝿膂蒁荿螅膁膁蚄蚀螈芃蒇薆螇莆蚃袅螆肅蒆螁螅膇蚁蚇袅芀蒄薃袄莂芇羂袃膂蒂袈袂芄莅螄袁莆薀蚀袀肆莃薆衿膈蕿袄罿芁莂螀羈莃薇蚆羇肃莀薂羆芅薅薈羅莇蒈袇羄肇蚄螃羃腿蒆虿羃节蚂薅肂莄蒅袃肁肃芈蝿肀膆蒃蚅聿莈芆蚁肈肈薁薇肇膀莄袆肇节薀螂肆莅莂蚈膅肄薈薄膄膇莁袃膃艿薆蝿膂蒁荿螅膁膁蚄蚀螈芃蒇薆螇莆蚃袅螆肅蒆螁螅膇蚁蚇袅芀蒄薃袄莂芇羂袃膂蒂