亚马逊的PEST，SWOT分析和波特的五力分析.doc

亚马逊的PEST，SWOT分析和波特的五力分析 Amazon’s PEST, SWOT and Porter’s five forces analysis This paper will discuss the online books retailer amazon in four different aspects, initially we will comment the mission statement and the stated goals, followed by an extended report of the main external and internal factors affecting the strategy development in the organization at the present听 time. Thirdly, this document will comment on the performance of amazon during the past two years as well as the main factors now affecting the success or otherwise of amazon in the next two years. EXECUTIVE SUMMARY Amazon is greatly concerned with customer desires that are why one of its objectives is the personalization of clients钬?? wishes, therefore offering products that may meet their likeness. Amazon is aimed to provide the best buying experience on the Internet. Analysis SWOT, which stands for Strengths, Weaknesses, Opportunities and Threats, is a way to analyse and evaluate the current situation of amazon. PEST Analysis is a simple but nonetheless important and widely-used tool that helps you understand the big picture of the political, economic, socio-Cultural and technological focus on e-commerce for amazon It is clear that the performance of amazon during the past two years has been greatly successful, as we can observe amazon belongs to the prestigious 钬淔orbes 500钬??. What is amazon? Jeffrey Bezos started Amazon in 1994, after recognizing that Internet usage was growing at a rate of 2,300 percent a year. Operating from a 400-square foot office in Seattle, Jeffrey launched Amazon on the Internet in July 1995. Amazon vision is to use the Internet to transform book buying into the fastest, easiest, and most enjoyable shopping experience possible. By the end of 1996, his firm was one of the most successful Web retailers, with revenues reaching $15.6 million. Almost overnight Amazon quickly became the world钬檚 largest e-retail bookstore in the world. Amazon has continued to expand its custom