共享价值商业生态圈与企业竞争范式转变＊.PDF

INDUSTRIALECONOMYANDTRENDOFENTERPRISEDEVELOPMENT产业经济与企业趋势 共享价值、商业生态圈 与企业竞争范式转变* Shared Value, Business Ecosphere and the Transformation of Competitive Paradigms for Business 肖红军 内容提要 新工业革命引起了以相应的技术经济范式为基础的企业竞争范式的全面转变 它将会推动超竞争 ， 环境成为新常态 竞争理念由传统的零和博弈竞争转变为基于共享价值的竞争与合作 竞争方式将由原来的个 ， ， 体间竞争 供应链和价值链间竞争转变为商业生态圈间竞争 与此同时 竞争所依赖的战略性资源构成发生新 、 。 ， 变化 竞争所依赖的核心能力与动态能力也有新发展 新工业革命推动订单赢得因素由传统的价格和质量转向 ， 。 速度 服务和参与 即竞争重点由成本竞争 质量竞争向时间竞争 服务竞争和基于用户参与的竞争转变 、 ， 、 、 。 关键词 企业竞争 产业与企业 企业共享价值 作者单位 中国社会科学院工业经济研究所 北京 100836 Xiao Hongjun Abstract: The new industrial revolution leads to the comprehensive transformation of competitive paradigms for business which is based on the related technological and economic paradigms. Under this circumstance, hyper - competitive environment will become new normal, the traditional competitive concept based on zero-sum game will be replaced by competition and cooperation based on shared value, and individual competition, the competition among supply chains, and the competition among value chains will be transformed into the competition among business ecospheres. At the same time, the new changes of strategic resources for competition will take place, and there will be new development of core competence and dynamic capability for competition. Additionally, the new industry revolution causes the transformation of order winners from traditional factors such as price and quality to speed, service and engagement, that is, the competitive focus will be transferred from cost -based competition, quality-based c