b2b商业模式分析（B2B business model analysis）.doc

b2b商业模式分析（B2B business model analysis） From the external point of view, the essence of e-commerce is not a simple shopping process on the Internet. It is a complete transaction system involving transaction bodies, trading environment and trading methods. The B2B and B2C of the main business enterprises are divided into three levels: the first level is to provide trading software and platform business through the network (to provide their production tools to the real product, consumer goods production and sales of manufacturers); the second level is to achieve the functions of intermediary business through the network (itself does not produce the goods, only sales of goods); the third level is to provide information products and services through the Internet business (itself the production of new information products, and their sales of these products). According to the e-commerce platform, B2B business model can be divided into the following types: (1) the business platform of the enterprise itself This model is the use of their own information resources to establish a website or a larger scale e-commerce platform, on which to release some information related to enterprises and products, and products or services transactions. As for its specific implementation methods, it can be divided into the following: enterprise portal, enterprise website, online distribution, online procurement, etc.. (2) a dedicated business platform; In an e-commerce platform established by third parties, all companies within the industry use this platform to complete the companys sales and purchases, and conduct online transactions. This is online trading market of e-commerce development to a certain stage of the business model, with its three-dimensional, intelligent, open and general show in front of the public, this is the online trading mode in real sense, it is the whole supply chain coordination mechanism, to achieve a complete connectivity from customers to suppliers also, the intern