web analyze（网络分析）.doc

web analyze（网络分析） When we begin to analyze a website, analysis of peripheral first of all we have to go through third party means the website, which includes: collection, general traffic and traffic trends, reference ranking, the chain structure, contrast and so on the same site. With these data, we can have a preliminary understanding and understanding of website, the above information can be carried out after internal site analysis, which includes: Web content structure, hierarchical structure, chain structure, front-end code structure, keywords Department etc.. Here are two steps to illustrate how to get these basic analysis information. Specific to how to use these data, and effective adjustment methods, I will later in the article for you to analyze in detail. Peripheral analysis: 1. included: website can often reflect the web site in the search engine database of the data was collected directly in the collection of search engines, the quantitative concept naturally can imagine the web site in the search engine performance, how to get the collected? Advanced search search engine support which contains the function, enter site: in the search engine, the use of this search method can query to the site in the current number of search engine to be made, in the upper right of the search results page, a page sum, different results are not included in the search engine so, for you to the optimization of the engine for analysis. 2. general traffic and traffic flow trend: general website can be provided by third party tools of statistical data to analyze, if you can get permission for the reference site statistics service, if no permission can refer to Alexa provided site [] data analysis system, but there will be some discrepancy, only as a general reference. The flow trend of the website is analyzed according to several stages, such as traffic data change, monthly traffic data change and multi week data change in the whole year. To analyze the present situation of the