web2.0行将成为管理电视告白的掘墓人（Web2.0 will become the management of TV advertising gravedigger）.doc

web2.0行将成为管理电视告白的掘墓人（Web2.0 will become the management of TV advertising gravedigger） Web2.0 will be the scope of television advertising network advertising gravedigger has over magazine, under the impact of Web2.0, the television advertisement will not protect the dominant position. Hypertext URL link, the user can enter directly through the URL address to the page pointing to the link. This form of external links relative to pure text links more mature, more perfect, when the user needs to click directly can enter the page, without copying and paste, improve the user experience. Beijing, Beijing, March (Xinhua) according to the latest issue of Chinas economy magazine reported that in the past year, the Chinese collection of advertising over 3 billion yuan, 15 people, the first to dominate the magazine. As a result, the National Book Publishing administration suggests that, despite the fact that advertising has not been intimidating to print media, print media should feel the pressure. Experience marketing is a 1998 American strategy horizon LLP companys two founders Bjosephpine II and JamesHgilmore proposed. Their definition of experiential marketing is: from the consumers senses, emotions, thinking, action, and related five aspects of re defined, design marketing ideas.. They believe that consumer spending is both rational and emotional, consumers before consumption, consumption and consumption experience, is the key to study consumer behavior and corporate brand management. Why is experiential marketing spreading so quickly in our country? This is related to the trend of consumption experience in China, but not accidental. The reasons are summarized as follows: 1., the progress of material civilization and the improvement of consumers living standards With the progress of material civilization, peoples living standards and consumer demand are also escalating. In the agricultural society, people are pursuing the basic meet the food and clothing; in the industrial