产品决策的制定程序（Product decision making process）.doc

产品决策的制定程序（Product decision making process） Product decision making process Product selection decision is to determine the depth and width of the product line after the firm determines the industry structure. Is the selection of the optimal portfolio, so that each link of the enterprise value related activities play a Yiyidangshi role, and enhance the economic efficiency of enterprises. To improve the quality of decision making, the key to reduce errors is to analyze, judge and link the risk analysis. The problem solved by association analysis is how to make the two types of value activities in enterprise value link play full role, optimize the product portfolio and get benefit. Its specific methods are the same as those mentioned in the industry selection decision. But this kind of analysis and judgment is only the optimization of the internal activities of enterprises, and the choice of product decisions, in addition to considering the internal situation of enterprises, but also to consider the customers situation, that is, the choice of target customers. This requires link analysis and judgment. Example of link risk Before introducing the link risk analysis judgment, look at an example. There is a company specializing in the production of petroleum machinery products, mainly producing a kind of shallow tubing. This shallow oil pipe can only be used when the gas reservoir is within 500 meters of the relative distance from the ground surface. Its products are mainly supplied to an oil field with unique advantages. In this field, oil and gas are relatively shallow, the oil tubing machinery factory provided completely conform to the quality requirements, therefore, the petroleum machinery factory emphasize the special relationship with the oil, so that the value of their enterprise value related links are just to meet the needs of the oilfield. For more than 10 years, the oil machinery plant has made a good progress on that oil field. In late 90s, enterprises to stren