从沟通到创造,工业品销售人员的五重视野(From communication to creation, the five vision of industrial sales staff).doc
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从沟通到创造,工业品销售人员的五重视野(From communication to creation, the five vision of industrial sales staff)
从沟通到创造,工业品销售人员的五重视野(From communication to creation, the five vision of industrial sales staff)
Sales of the hard threshold of low, who can do. Professional sales staff, the ability is not necessarily higher than others, some technical personnel of industrial enterprises, but also as part of the sales role, some people also showed a preference for the understanding of customer needs be not of the common sort. Although the threshold of visibility is not high, but the invisible threshold of soft is not low. Soft skills on industrial products sales staff, Ye Dunming summed up the three model: self management ability, logical thinking and value creativity, the industrial products sales staff themselves, with some help.
After the Spring Festival, when I was training for sales staff of an industrial enterprise, I raised a question: what do you think about the sale of industrial products? Nearly 20 sales personnel, middle and high management, have given their own personalized answer. Through the collation and analysis, Ye Dunming divided into five types, including: effective communication, result oriented, process control type, creative type, win trust value, with everyone sharing, promote pragmatic development of industrial marketing.
1, effective communication type
Sales of people are the dominant mode of selling industrial goods. Many sales staff value the friendship with potential customers very much, and the business is easy to handle. Effective communication type of sales staff, that the product itself is similar, only the basic props reached by sales, only to promote the interpersonal of customers, you can win the order in the crevice. The gift of the gab, resourcefulness, negotiation skills, they compare the value of sales promotion.
From these four representational expressions, you can also figure out the characteristics of an effective communication type salesperson. First, to find the fit point of customer demand, as a tie between the two sides. Second, let custo
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