从消费者受众向公民受众（From consumer audience to citizen audience）.doc

从消费者受众向公民受众（From consumer audience to citizen audience） Abstract: news reform is interwoven with the transformation of Chinas social, political and economic systems. It is accompanied by changes in media technology and systems, driven by changes in news concepts. Among them, the change of the media audience concept is of great significance. It has gone through the process of propaganda organization to market, and it has also been commercialized and negatively affected. However, with the social requirements of media publicity, audience is not completely controlled by the market as consumer audience but are more likely to establish a citizen audience, which is consistent with that Chinese society to civil society. Two thousand and nine Key words: news reform, audience, consumers, audience view, citizen type, audience view In the third Plenary Session of the 11th CPC Central Committee, the clarion call for reform was launched, and Chinese society began to change from traditional society to modern society. The market economy system has replaced the planned economy system. The centralized political system turns to the democratic political system, and the cultural form changes from closed to unitary, opening and pluralistic. As a part of social ecological system, media industry not only witnessed and recorded the track of social changes, but also to participate in and promote the process of social change, the process of news reform and intertwined social transformation process together. The change of media technology and system brings about the change of news concept, and thus promotes the whole advancement of news media. Among them, the media audience concept is directly related to whether the media can survive and develop in a new environment. Therefore, it is an important manifestation of the media reform in a certain sense. The form of media audience concept Any time, any type of news media should rely on the audience to survive, but different times, different ownersh